This is Us!

We are so glad you’re here! Carol's Boutique is a family owned southern fashion store proudly serving our community for more than 60 years. We specialize in unique and affordable clothing, shoes and accessories for all ages and sizes. We are inspired by our travel to fashion markets all across the US to provide our customers with the newest fashion, trends, and styles available. Our main goal is to help women feel beautiful no matter their age or size!
We receive large amounts of new merchandise shipments daily and would love for you to come and visit us! Our brick and mortar is located in the heart of beautiful downtown Jasper, AL, where we are surrounded by other amazing storefronts and restaurants galore. The perfect Road Trip!

Store Hours are Monday-Friday, 10-5:00 and Saturday 10-4 CST *
Our Back Door is always open with plenty of parking

Our website is open 24/7 and you can also call the store at 205.384.5270 to place an order or if you have any questions! We adore our customers near and far and are so very thankful for your years of friendship and business!

We strive to provide the best customer experience possible and would love to hear any comments, questions, or suggestions! 


109 19th Street East~Jasper, Alabama 35501