This is Us!

Welcome to Carol’s Boutique! We are so glad you found us! Here at Carol’s Boutique we are truly family- a mother/daughter duo doing what we love best… empowering women of all beautiful shapes, sizes, and ages! We are a three generation, family owned southern fashion store proudly serving our community for more than 60 years! Meet our Founder and Read our Story <here>

We are inspired by our travel to fashion markets all across the US to provide our customers with the newest fashion, trends, and styles available. Our main goal is to help women feel beautiful no matter their age or size!

We receive large amounts of new merchandise shipments DAILY and would love for you to come and visit us! Our brick and mortar is located in the heart of beautiful downtown Jasper, AL, where we are surrounded by other amazing storefronts and restaurants galore. Umm… Road Trip! 

Our Store Hours are Monday-Friday, 10-5:00 and Saturday 10-4 CST *
Our Back Door is always open with plenty of extra parking 

Want to place a Phone Order? Well, that’s our specialty! Speak to a Stylist for a one on one customer experience to find the perfect items with the perfect fit! Call us at 205-384-5270, we can’t wait to meet you!

We adore our customers near and far and are so very thankful for your years of friendship and business! So don't be shy, because without you, there is no us! Keep in touch so we can keep providing the fits and styles you need and love. Share your story.. send us your pics.. tag us #shopcarolsboutique and follow along as we share ours!

xoxo, Susie, Jenny, & The Carol’s Boutique Family


109 19th Street East~Jasper, Alabama 35501